EIGHT QUALITIES YOU NEED TO STAY AFLOAT IN DANGEROUS WATERS Martin Yate identifies eight essential traits for greater success in life and work: Positive Expectancy, Goal Orientation, Inner Openness, Flexible Thinking, Smart Decisions, Personal Influence, Informed Risk, and Organized Action. POSITIVE EXPECTANCY Being the master of your own destiny and believing in your own abilities. James seems always to find a lesson in every storm cloud. He worked on one client meeting for six months and finally managed to get it set up with the division Vice President. James expects success and used all of the "no's" of the last six months to learn how to get the response "yes". Other people would have crumbled after the first attempt, or after the third month. By turning failure into productive feedback, James modified his style and kept chasing his goal. He knew he's encounter some bumps along the way, but James never doubted the ultimately he would succeed. GOAL ORIENTATION Proceeding in a directed fashion toward a goal and doing what it takes to reach it. I could tell just from the tone of her voice how driven Rita was. There was a sense of urgency and purpose in her voice. Rita had recently undertaken a mammoth restructuring of her company's selection procedures. She loved this assignment, and both her peers and upper management loved the results. But she did not have false hopes. She was aware that she might lose her job as the company continued to shrink. However, she was satisfied: not only had she successfully completed her assignment, but she had gained many new skills and updated old ones by doing it. INNER OPENNESS Being self-aware and open to criticism, divergence, and complexity as well as flexible to change. Six weeks and hundreds of hours went into Dave's work on the most important part of his new book. So, when his editor called to say she had some feedback on the manuscript, Dave looked forward to some good news. He didn't get it. Fifteen minutes after their meeting had started, his manuscript was destroyed. But Dave knew his book concept was strong, and that his editor believed in it. After all, she wouldn't have spent so much time reviewing his progress and providing feedback if she didn't have faith in the project or his abilities. After the meeting, Dave had a good sense of where the book needed to go. His subsequent revisions ultimately improved the quality and scope of the project. FLEXIBLE THINKING Approaching a project creatively and from more than one position, basing decisions on the probability of success as well as your gut feeling. Rebecca worked days as a realtor, saving her nights to practice on watercolor painting. But the outlets for her work were pretty limited, so she had to expand her market somehow. As she was scanning the paper one day, she found an article about an upcoming show at the aquarium. She decided to focus her efforts on seascapes, hoping that the aquarium director would see the natural connection between her art and the exhibit. Though it didn't happen overnight, after meetings and pitches, Rebecca found her work displayed in a special aquarium event. SMART DECISIONS Knowing how to achieve your options and making great decisions. Judy is a decision maker -- the kind of person who doesn't sit around and wait forever to make up her mind. She realizes that information has a certain shelf life and that decisiveness is critical to the success of her company. She told us a story about how she made a response--overnight--to a competitor's major pricing announcement. As the product-line manager she really knew her stuff--knew the market, knew the customers, and knew her competitors. When the announcement was made, she was a bit surprised, but she wasn't ready to raise the surrender flag. Calling her staff together, they reviewed their knowledge of the market and everyone made suggestions on how to combat the price cut effectively. The next day Judy decided on a strategy: Take the rest of her advertising budget and hit the airwaves with a "quality plus" message--the best quality in the business, plus the best price. She undercut the competition, made price a non-issue, and hit home hard with a message that her company offered the best service. It turned out to be a very smart decision. Judy has been studying the market for years and knows it well. She combined this practical know-how with decisiveness to fight back, and win. PERSONAL INFLUENCE Effectively managing relationships and accounts using market research and charisma. Tim's band, Old Enough To Know Better, which is made up of middle-aged guys, does pretty well. That wasn't always the case. When they were starting out, they had a lot of time to practice, since no one was hiring them for gigs. Tim decided to treat the band as he would a new territory at work; he visited local bars, talked to managers, and flipped through the arts section of the newspaper to keep up on who was playing where. After a couple of months, he understood what the market would support. After adding some new material and producing a two-cut promo cassette, Old Enough To Know Better got their break. They were hired as a resident backup band at a local club. INFORMED RISK Doing your homework, considering your options, taking risks. Harry is a graphic artist who believed that his days were numbered if he stayed with existing techniques and customers. After a series of trade shows and talking to informed friends, Harry took out a sizable bank loan to but computer equipment that would allow him to digitalize his darkroom. Friends and colleagues thought he was nuts, especially when he began losing money in his first months. But Harry had done the research; he knew it wouldn't last. Sure enough, by the sixth month, Harry turned a profit. ORGANIZED ACTION Managing time effectively and efficiently, knowing your limits. Joanna's schedule is really busy. She teaches violin several days a week, plays in a regional orchestra, and supplements this with wedding and bar mitzvah work. She's also working on her MA. Considering herself reasonably disorganized, Joanna works hard at planning out a schedule. She books her symphony practice and concert dates first, slotting them into her calendar. Next, she checks out the college bulletin for courses that match her schedule. Then she books time with the music studio to teach. Finally, when someone calls needing a violinist, in advance or as a last-minute stand-in, she checks to see if she's available and if she has the energy. ---from Beat The Odd